Write a High-Converting Opt-In Page: Grow Your Email List 2021

In this article learn how to write a High-Converting Opt-In Page. If you’re planning to launch a business or promote your service/brand email list is one thing you need to include in your to-do list. 

But how will you make people sign up for your email list?

Do you already have a lead magnet in order to sign up to your email list? 

Having a great lead magnet does not always ensure that every visitor on your page lets you get their email. 

You may notice that you do get some traffic, but not everybody is signing up. 

This indicates that people who come to your page either don’t understand what lead magnet is, what it does, or how they can value it. These are some of the reasons why they’re not going to put their email address to get the freebie even if they visit your page. 

High-Converting Opt-In Page

So what you write on your Opt-in page is crucial.

An opt-in page is a page or a form where you get people to sign for your email list. 

In writing an opt-in page copy, there are three things you need to keep in mind. Your Opt-in page should be specific, clear, and short. That’s why the first thing you need to use the formats: what, why, and how.

  • What is the freebie
  • Why do they need it
  • How will they benefit from it

Always start in the headline of your opt-in page. Make sure to have an attention-grabbing headline. So you can make people read the rest of your content. In the headline, specifically describe the what, why, and how formats.

How to Get People to Sign Up to Your Email List

Final thoughts: You don’t want just to get just any email only to have something to put on your list. So make sure that the emails you’ll have are the relevant email address of your target audience.  You can do this by setting up a sales funnel.

When it comes to writing a high converting opt-in page you need to make it: specific, easy to understand, and must include a call to an action word.

If you want to learn more about how to get  more people to sign up to your email list check out my full Youtube video about how to write a converting opt-in page or get a copy of my free evergreen opt-in page copy kit. 

Get my Free Mini Course and Write a High-Converting Opt-In Page Guaranteed to Grow Your Email List.

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4 thoughts on “Write a High-Converting Opt-In Page: Grow Your Email List 2021”

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