3 Big Mistakes to Avoid when Growing Your Email List
3 Big Mistakes to Avoid when Growing Your Email List; Email marketing is one of the most lucrative of all digital marketing strategies. However, you need to have a relevant list of subscribers to make it work. But how to grow your email list? That’s a million-dollar question. Well, the answer is simple. In order to grow your email list, you need to provide something valuable to your audience. .
What is a lead magnet?
A lead magnet is a piece of valuable content. An eBook, template, Webinar, or something else that people can get in exchange for their email by opting into your landing page. This way you are able to generate organic leads for your business. This will have a great chance of conversion later on in the sales funnel.
However, in order for the lead magnet to work and grow your list, you need to avoid the following 3 mistakes. Let’s get started:
So, What are the Mistakes to Avoid when Growing Your Email List
Mistake # 1 Bringing irrelevant Traffic
Targeting the right audience is key to growing a proper email list. If you have not targeted the audience properly, then you will only end up collecting emails from random people. Those would not convert into sales. For example, if you have a product that resonates well with a female audience, then targeting males against that product becomes unnecessary. Doing so would only result in a decline for people who come to the site vs people who sign up for it. Whereas a well-targeted campaign would result in a higher signup ratio.
Identify your audience and then target them correctly in order to steer clear of this mistake.
Mistake # 2 No Clear Message / Sales Copy
Another mistake that business coaches commonly make is not having a clear and precise sales copy for the landing page. An unclear message or a sloppy sales copy would only result in fewer people opting in for your landing page. After all, why would anyone be interested in what you are offering them if you are giving them a clear message about it?
In order to write a perfect sales copy, make sure you cover who the audience is, what benefits they will get, etc. This will engage the audience and would result in a higher email sign-up ratio.
Mistake #3 Not Having a Useful Lead Magnet
As mentioned above, lead magnets are key to having a profitable signup email marketing campaign. However, if you have the wrong lead magnet, this wouldn’t be successful.
For example, if your targeted audience is very busy, then giving an ebook as a lead magnet would not be the wisest thing to do. Due to their busy schedule, they won’t get time to finish the eBook, and as a result. They may not sign up for it in the first place.
Another bad example could be a live masterclass with a similar busy audience. Again they may not have the time available to sit in for an hour or two for attending the live masterclass. In these cases, you can offer some templates or training videos that can be watched at any time of convenience regardless of the hectic schedule.
Choosing the right lead magnet
Choosing the right lead magnet helps with user engagement and an increase in the number of subscribers.
If you are able to avoid the above-mentioned 3 mistakes, you will be able to grow your email list successfully with the right audience. Remember, that only the right audience will help you grow your business.
What was your biggest takeaway from this article? Let me know in the comments.
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