It’s been over 20 years since SEO began, and up until now, it is still the fundamental element of any online marketing. In this article, you’ll learn:
Why is SEO important?
How does it work?
How can you benefit from it?
What is SEO?
SEO or Search Engine Optimization is a practice of increasing the quality and quantity of your web traffic organically. SEO is organic traffic is necessary because you don’t need to pay for it in order to be found on Google Search.
How do Search Engines work?
The most common search engine is Google. Google is a fully automated search engine that uses software known as “web crawlers”. This software explores the world of webs on a regular basis to find sites to add to the Google index.
3 Stages of Google Search
Stage 1: Crawling
Google searches the web with automated programs called crawlers looking for pages that are relevant, new, and updated. Because Google doesn’t have a central registry for all web pages, it uses crawlers for new pages that will be added to their list of new pages.
To improve Google Search crawling on your site, ensure that your content such as images and other elements can be easily understood by Google. One important page in your site that you need to optimize for Google crawling is your website’s home page.
Stage 2: Indexing
After Google crawls the page, it will try to understand what that particular page is about.
This process of Google analysis is called indexing. Google analyzes every element that’s on a website, this includes content, images, and videos embedded on the page. All the data gathered will be stored in the Google index-a huge database.
To improve Google indexing create short, conveying, and meaningful page subjects and titles. Put in mind that Google can easily understand texts compared to images and videos.
Stage 3: Serving and Ranking
Most online searchers go for the highest quality results when doing a Google search. The considered “best” result consists mostly of information about the user’s location, language, devices, and previous queries.
To improve serving and ranking optimize your page and make it load fast. Also, make it flexible to become mobile-friendly. Update your page every now and then, and follow the Google Webmaster Guidelines to ensure a good user experience.
Let me hear your thoughts about SEO in the comment section and do you use these strategies?