We gain lots of substantial benefits from using various social media sites. One example of these is the vast open opportunities for many businesses. With this, many have decided to start a business that can ride the digital industry.
But this also comes with a catch. The social media market is inflated with people who are rushing to catch the attention of vast audiences.
Can you imagine how long they’ll need to be on social media just to promote themselves to a bunch of people?
Managing and engaging with various people from various places day-in and day-out is exhausting!
In fact, this can end up taking a toll on your body. And I see many entrepreneurs who suffer from social media burnout.
What is social media burnout?
Social media burnout is the result of the overwhelming time used on social media. A study shows that the stress of social media burnout can result in high anxiety and depression.
There are a lot of factors that can result in social media burnout, such as:
- Unmanageable workload
- Unclear business expectation
- Lack of social media work control
- Limited work-related knowledge
- Negative workplace
- Unbalanced work-life
Yes, we do get tired sometimes. However, letting yourself suffer social media burnout can harm the quality of your business. Not only that, but this can also affect your relationship with your clients.
Based on the study conducted by the World Health Organization, the symptoms associated with social media burnout include fatigue, job dissatisfaction, cynicism related to work, and the inability to fulfill responsibilities!
So are you really gonna take these risks? Surely not!
Remember, your health is your most important asset. What’s the solution? Here are the 4 ways to avoid social media burnout.
4 Ways to Avoid Social Media Burnout
1. Set Boundaries
You need to set your work and life boundaries in place. For instance, you can make a firm schedule for your working hours. Social media is up 24/7 but this doesn’t mean you must also do the same. One global social engagement specialist commented that this type of mindset is very unhealthy and unrealistic.
2. Know and Show Your Worth
Not doing any social media activity can be critical, especially if your sales heavily rely on using social media. When people are no longer seeing your posts, you can lose loyal audiences. The result? You end up in the temptation of creating multiple accounts on all social channels, posting content day in, day out.
However, in reality, You only end up adding more work to your plate with minimal benefits. So it is best to only use a few platforms (2-3) where you can grow and engage with your audiences. Or, look for other alternatives where you can use it to promote your business. The important thing is that you’ll be able to know your value and ensure that you can show it too; in one way or another.
3. Work Smarter, Not Harder
Overworking can easily put you to burnout. So instead of adding extra hours of work, implement tactics that’ll make you more efficient. One technique that most veteran entrepreneurs do is to divide their day and their tasks into segments. You can try making social media strategy by determining what type of content you’d post? What trend will you frequently follow? How do you plan to engage your audience? and so on…
Working smart not only saves you time but also increases your productivity. You can check my blog about how to set a personal goal so you can come up with the best strategy for your business.
4. Ask For Help
Most entrepreneurs are self-starters. But no one should ever tackle management, systemic, and mental problems alone. So if you feel that your workload starts to get too heavy for you, don’t hesitate to ask for help.
You can hire a social media manager to help you with your social media account. Let your managers know in what particular aspects you find things difficult.
It’s never too late to ask for help, though seeking support early is proven to be more effective. “So the first step in asking for help is actually to ask for it before you need it.”Other than a social media manager you may also need to seek advice from other professionals. An online marketing strategist or good business coach can help you not only on digital tasks but also guide you so that you won’t get burnout on social media. An online marketing strategist has the expertise of creating and managing your marketing campaigns. He or She can guide or give you the needed advice before you use different social media platforms. After all, a start-up business needs a successful execution of marketing strategy to catch the attention of the target audience.
Being an entrepreneur is a tough choice of career. I personally know this because I was someone like you before I decided to use my profession to help others. If it still seems to be a bit more to handle than what you want, you are welcome to contact me.
I will help you reach your business goal without the worry of having social media burnout and help you find clients consistently, create evergreen content, and teach you how to effectively engage in the online marketing world. Check out the Replay to my Ultimate Traffic Workshop to learn 5 different sources of traffic.